2017 HERO Glamor Launches Made in Argentina

The Glamor model of the Hero brand is being renewed in 2017. The model with 125 cc engine capacity went on launch in Argentina in the past days. Glamor, which has two versions, carburetor and inject able, will be sold in Turkey with an injection version that meets Euro 4 norms. Hero MotoCorp has designated Marwen SA as its exclusive distributor in Argentina.


Established in 2004, Marwen inaugurated a manufacturing plant in Villa Rosa, Province of Buenos Aires, in 2015. The plant has a capacity of 5000 units annually with plans for a future expansion. For our market, Hero has deployed in its first phase four models of its portfolio:


Hunk, Hunk Sports, Ignitor and the scooter Dash. In the second phase of its operations, the company will further expand its offering by incorporating more products for the different segments.Hero’s range will be marketed through a network of 40 distributors in Capital Federal and the GBA.

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